| Steps | Sign-up, add in personal information | Explore profiles | Users can message or reject | Users meet for a first date |
|---|---|---|---|---|
| Problems | “Why do I need to fill in so much before seeing anyone?” | “How do I know if we’re actually compatible long-term just from this?” | “What should I say so I don’t waste this match?” | “What if they’re different from how they seemed online?” |
| Pain | Low time-consuming, but expected for serious dating | High cognitive overload, decision fatigue from evaluating many criterias and limited matches may make choosing stressful | Medium Emotional risk, fear of awkwardness or ghosting from the other party | Medium Emotional risk, fear of awkwardness or ghosting from the other party, wasted time |
| Metrics | Profile completion rate, onboarding drop-off | Match acceptance or reject rate, time spent on each profile | First-message rate, reply rate, off-platform transition rate | Date conversion rate, post-date retention |
sign up pretty standard
put a lot of information in it
limited number of matches looking at the indicators for long-term
- want kids
- jobs
- education
- religion
- political stances
msg them or decline them
dropped a message
transition from the app to telegram / whatsapp
meet for a date