Who are we designing the solution for? The definition of a persona is a representation of an actual user group whose members share similar needs and goals.
Personas are never based on any one individual, but instead are created to represent a set of characteristics found across many individuals sharing the same needs.
Rubrics
- Correct persona identified for project scope
- Persona is well defined
- Persona has depth and needs are well understood
- Persona must be relatable, containing details that relate to their needs or wants.