Designing a product
User Goals - Why’s behind the JTDB The desired outcomes or objectives that users aim to achieve by using a product or service. E.g. A tech savvy user wants to communicate with friends and family easily.
Product Values - What the product delivers The core benefits that a product brings to its users. Eg.g A means for the user to communicate with friends and family using her mobile devices.
Product Features - How the product delivers The specific functionalities or capabilities of a product. E.g. A mobile app that allows the user to post pictures and also send/receive messages on-the-go.
Rubrics
- USPs / unique value
- Competitor analysis
- Clear link of how feature can help your product perform
- Product meet the needs of your persona
- Is it worth it?
Concept
Design Oxymoron A combination of contradictory elements that provoke tradition and spark innovation. Bladeless fan. Wireless charing.
Functional roots Fan: An object that displaces air with electricity that powers a moving surface. or an object that displaces air.
Candle Functional Roots: A source of fragrance and light via a naked flame. Oxymoron: Odor candles to repel people/insects.
Crazy 8 Technique 8 ideas in just 8 minutes.